Master the Unpredictable
Golf Course superintendents are in a constant battle with unforeseen forces that plague their course. Weather can change quickly, anything can be happening below the surface and golfers cause turf stress throughout the course.
With Envu and their portfolio of golf solutions, superintendents can get ahead of the unpredictable, protect their roots and fortify their plant health.
Responsibilities: Creative Direction, Concept development, Art direction
Agency: HLK
Launched at GCSAA
Introduced the golf industry to the idea of Mastering the Unpredictable at the GCSAA Conference and Tradeshow.
To show how much we truly help course superintendents be ready for anything, we brought an Improv troupe to the show floor. They did crowd work, entertaining visitors during a happy hour in our booth.
Fortify your plant Health
We introduced how different product combinations within our portfolio can fortify your turf under unpredictable circumstances. Our visual evolved to show the various elements surroundings out hero. We kept the Envu E icon at the center
US Senior Open Sponsorship
Envu was the official fungicide partner of the US Senior Open at the Newport Country Club. We worked with Hygge House to create content around the product pairings and how they were used on this unique course.
Early Order Program
As superintendents prepared for the upcoming season, we continued the campaigning promoting discounted product bundles.
