Cinq by Coinstar
Coinstar is primarily recognized for its coin-counting machines, These machines enable users to easily deposit loose change and receive cash or gift cards in return, making Coinstar a trusted name in coin processing and redemption services.
Building on its established brand, the company has now ventured into cryptocurrency. Coinstar wanted to introduce a new product that offers a safe and secure digital wallet for managing cryptocurrency funds.
Responsibilities: Creative Direction, Visual Design, UX design,
Agency: HLK
The Ask
Coinstar required a dedicated website to showcase its new product. Our goal was to create high-fidelity wireframes, components and interactions while guiding the development cycle and helping the designer to define the brand guidelines.
App success was measured by downloads and sign ups.
Establishing hierarchy
and flow
I worked closely with the UX designer and client to define exactly what was most important throughout each section. We really wanted a easy to hierarchy of information to help establish trust with the new brand
We noticed some common design patterns and structures among competitor websites, which helped to establish a strong foundation for this site.
Higher fidelity and expanding the content
After presenting initial wireframes to the client and receiving their feedback, the team to collaborated to execute based on the direction.
We finalized the wireframes, incorporating legal requirements, more descriptive copy and relevant links.
A digital-first brand
While starting on the visual design of the website, I collaborated with the brand designer to ensure ADA Compliance while having flexibility with the color pallette.
A vibrant expression of the new brand
We brought the website to life using simple animation that brought some subtle movement to the site. We kept the tone casual but informative with clear calls to action to help drive app engagement and downloads.
Expanding the website design into the new App
Our client was so happy with the website design, that they asked us to lead the visual design of the Crypto wallet as as well. I worked with the Dev and UX team to incorporate the brand throughout the apps design.
