Decoded

Picking the right Internet and Voice services for your business would be a lot easier if you can see past the misleading messages and understand what you’re actually paying for service. Spectrum Business can help you decipher the hidden message in order to see that, in fact, there is no hidden message. Our service is exactly what we promise it to be.

We were tasked with developing a targeted digital campaign presenting NYC small business owners with Spectrum Business's new offer, without any of the misleading language or tactics used by their competition, Verizon Fios.

Responsibilities: Creative Direction, Concept development, Art Direction

Agency: Rapp 

 

Targeted Banner Campaign
Misleads NY/No-Contracts/Internet Modem



Spectrum Business Homepage takeover
Only visible to those targeted by the campaign


Spectrum vs Fios Landing page

 

Direct mail campaign
With free decoder glasses!

 

 
 
 
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