Reimaging the Future of Audible
Through a series of user journeys and quick collaborative design sprints, led a team that created a vision for how Audible can shift from an exchange-led business to an experience-driven one.
Beginning with the prospect journey, focusing on increasing sampling and targeted content recommendations.
Responsibilities: Creative Direction, UX Design, Art Direction, Design
Agency: HLK
Enhanced, cinematic product description page
Targeted sampling in social
Simplified plan selector
Our proposed onboarding journey inspires members and starts to drive them to advocacy.
Data-driven title recommendations and a gamified listening experience give members what they want: new listens and stats about themselves.
Dynamic in-email recommendations based on your rating of your finished title.
In-app 30 day recap shareable stats
Once onboarded, we drive new members towards advocacy with a more cinematic app experience, next listen recommendations and real-world experiences.
Limited edition Audible branded devices
