Amex Offers
We were asked to rethink the Amex Offers CRM program from the ground up. After an audit and a strategic evaluation of the current campaign, we concepted a series of four communications: A dynamically generated personalized email serving up the offers, a reminder email, a digest email, and an Offers redemption email. I led the pitch team and oversaw execution of the relaunch.
At launch, there was an 88% lift in CTO and 78% increase in CTR. Over the first full month of deployment, clicks registered doubled as compared to pre-redesign numbers.
Responsibilities: Creative Direction
Agency: Sandbox
Reimaged User Journey
Initial Designs
