Panthers X Wellcare
No Nonsense Tailgate
As a sponsor of the Carolina Panthers, Wellcare had the opportunity to bring a nonsense-free brand activation to the team’s game day Fan Zone and within Bank of America Stadium. Wellcare is Medicare Advantage streamlined and easier to understand, so we recreated a couple of popular tailgating games that were just… simpler.
Responsibilities: Creative Direction, Concept development
Agency: HLK
In addition to the Fan Zone experience, we created in-stadium signage, radio spots, and more, all promoting Wellcare’s nonsense-free approach to Medicare to the people of Charlotte.
