No Nonsense Tailgate
As a sponsor of the Carolina Panthers, Wellcare had the opportunity to bring a nonsense-free brand activation to the team’s game day Fan Zone and within Bank of America Stadium. Wellcare is Medicare Advantage streamlined and easier to understand, so we recreated some popular tailgating games that were just… simpler.
Responsibilities: Creative Direction, Concept development
Agency: HLK
In addition to the Fan Zone experience, we created in-stadium signage, radio spots, and more, all promoting Wellcare’s nonsense-free approach to Medicare to the people of Charlotte.
