Pop Decals
You know those stickers on the front doors of small businesses that indicate that they accept Amex? Well, we got to refresh them with large, bold typography and clean, graphic illustrations.
One million decals were shipped within the first 12 months of launched, that same year, Amex reached acceptance parity with Visa and Mastercard. I’m not saying it was because of these decals, but I’m not saying it wasn’t.
Responsibilities: Creative Direction, Illustration, Design
Agency: Sandbox
Some designs from the initial pitch.