Visa Digital Commerce
Visa recently launched their Visa Digital Commerce app for issuers looking to offer a secure and scalable mobile payment app to their cardholders without the heavy-lifting of building one.
The task was to develop a suite of market-ready assets that Visa issuers can use to drive awareness and usage of their mobile application for their credit, debit, and prepaid portfolios. The assets spanned across a three-part campaign: pre-launch, launch, and usage of the issuer branded mobile application.
Responsibilities: Concept development, Art Direction, UX design
Agency: Rapp
Experience More
Go ahead. Explore. Enjoy.
With the new [Mobile Card App], you can experience more with your Visa.
Set alerts, tap to pay, check your spending, and turn your card off if it turns up missing.
All right from your phone. Without breaking stride.
Whether you want to catch up with friends over pizza, hunt for the sweetest peaches,
or take your family on a road trip, the [Mobile Card App] is the smart way to experience
the moment without worry––so you can experience more.
In-branch table tent
Banner ads
ATM screen
Bill Insert
Landing Page
Digital Commerce
Creative Toolkit
Booklet delivered with the creative assets directing the issuer's team how to update the campaign.